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11 Reasons Not to Buy Lavender

Lavender helps sellers write better emails faster and with double the replies. More replies mean more meetings and an increased pipeline. Thanks to AI, the results keep getting better over time. 

With such an immediate, tangible return on investment, what’s not to love?

But I won’t get ahead of myself. Before you pull the trigger, consider a few perfectly logical reasons not to buy Lavender.

1. You Have More Prospect Email Replies Than You Can Keep Up With

The average cold email response rate hovers between 1% and 5%. So, if you send about 36 emails daily, you’ll be lucky to get even one reply. But maybe that reply is too much for you to handle. Maybe you get a sinking feeling when your inbox lights up. Maybe you dread booking meetings, increasing your pipeline, and generally succeeding in your career.

In that case, Lavender definitely isn’t right for you. Because with Lavender, you’ll exponentially increase your email replies. You’ll get tips on how to improve and personalize your emails, along with automatic fixes for anything that could hurt your chances of a reply. Since personalized emails have double the open rate of generic emails, you can expect a steady stream of responses coming your way. What a drag. 

2. Your Sales Team Is Crushing Pipeline So Hard, You Simply Can’t Take More Prospects

Organizations with a healthy sales pipeline have a 28% higher revenue growth rate than those with a weak pipeline. Unfortunately for sellers, building a strong pipeline is one of the most difficult aspects of the job — and one of the most important. 

But maybe your sales team is chock full of absolute rockstars. If you’re killing it in the pipeline game, keep on walking. Nothing to see here. Lavender helps pipeline velocity by increasing open rates, email replies, and opportunities. Those opportunities lead to more closed deals — deals that you definitely don’t have time for. Your pipeline is already bursting at the seams.

3. Your Emails Never Bounce

The average bounce rate for cold emails is 4-5%, meaning four or five of every 100 emails bounce back. This may seem inconsequential, but it’s more than twice the ideal bounce rate of 2% or less. Since high bounce rates damage your future email deliverability and sender reputation, your emails may never reach the inbox.

Unfortunately, emails don’t just bounce back because of a full inbox. Low engagement levels and spammy-sounding phrases can also cause emails to bounce. But if that’s not a problem for you, I guess you don’t need any help from Lavender.

Lavender’s Personalization Assistant helps you avoid tired phrases and cliches that could trigger the spam filter. Likewise, Lavender’s Email Coach gives you a score based on quality. A score of 90 or above decreases your chances of bouncing and increases your chances of a reply. 

4. You Care More About Replies Than Booked Meetings

When you’re doing the hard work of increasing your email response rate, it’s important to keep the end goal in mind: booking more meetings and closing more deals. After all, those email replies don’t mean much if they don’t lead to tangible results.

On the other hand, maybe booking meetings isn’t your top priority. Maybe you simply like chatting it up with your prospects. You enjoy shooting the breeze and spending hours researching a prospect just for the fun of it.

If that’s your thing, don’t spend another minute considering Lavender. Because Lavender is all about optimizing email for results, not simply padding your metrics. One of our clients used Lavender to book $400k in new business in just one month — but we know that’s not what you’re interested in.

5. Your Emails Always Reach the Right Stakeholder

When it comes to sending sales emails, reaching the right stakeholder can be a challenge. You might have outdated or incorrect information. You might have trouble navigating the hierarchy to identify key decision-makers. You might encounter gatekeepers, or your generic sales emails might simply be deleted or ignored.

Or maybe your emails always slide into the right inbox at the right time and with the right message. Maybe you have no need for Lavender’s Personalization Assistant — a tool that brings recipient research into your inbox, helping you capture the right stakeholders’ attention right away.

Maybe you don’t need help cutting through the noise to deliver customized, relevant messages that maximize your impact. So carry on, Lavender obviously isn’t right for you.

6. Your Emails Are Always Grammatically Correct

Grammatical mistakes are one of the fastest ways to discredit yourself and your sales pitch. Research shows that readers judge strangers more harshly because of writing errors, and 97% of people say grammatical mistakes negatively impact their perception of a company or individual. Even worse, messages with grammatical errors cut off 25% of potential leads.

Since most people barely skim their emails before hitting the send button, it’s likely that you’ve experienced this type of painful blunder. But if you’re a superhuman with 100% perfect spelling, grammar, and sentence structure, I’ll eat my words.

Lavender fixes those costly grammatical mistakes that lessen your chances of a reply — but clearly, you don’t need help in that department.

7. You Never Experience Writer’s Block

Writing engaging, concise emails can be tricky. Writing them to someone you’ve never met is even trickier. No wonder sellers spend 21% of their day drafting emails.

I don’t blame you if you’ve wasted time staring at a blank email with no clue what to say. We’ve all been there. Thankfully, Lavender’s Start My Email feature helps you escape writer’s block. Just input simple and direct bullet points, and our AI will generate email copy that serves as a launching point.

Or maybe you’ve never spent a single moment wondering how to start an email. Even stranger, maybe you enjoy blank page syndrome and wasted hours of your day. All right then. No use for Lavender here. 

8. You Love Writing Generic Emails that Could Apply to Anyone

Personalization is one of the most sure-fire ways to rock at cold sales emails. Case in point: personalized calls to action yield 42% higher conversion rates than regular CTAs. Similarly, personalized subject lines increase open rates by nearly 20%.

But perhaps generic emails are working for you. Maybe you love writing blah copy that could apply to anyone under the sun. After all, it’s fast, it’s mindless, and maybe it feels … safe.

If any of this rings true, Lavender is definitely not the tool for you. Lavender’s Personalization Assistant allows sellers to craft unique, targeted, engaging emails quickly and easily. It provides the latest news, insights, and personality data to maximize outreach — and clearly, you won’t be using that.

9. Your Emails Are 100% Mobile-Friendly

81% of emails are read on mobile devices, but most are written on desktop computers. In fact, just 35% of email marketers say they use a mobile-first or mobile-responsive design process. 

So are you one of the minority, pioneering mobile-friendly sales emails? Or are you one of the laggards who turns prospects away with your emails designed for desktops?

If your emails are the rare type that are always 100% mobile-friendly, you may not need Lavender. After all, Lavender’s Mobile Editor makes your emails easier to read on the phone, increasing your chances of a reply. But you’ve already got your bases covered, so move right along.

10. You Want AI to Do Your Job for You

Lavender AI can analyze data, personalize recommendations, catch errors, and even generate email copy. It’s like magic — but unfortunately, it can’t do your job for you. Instead, Lavender acts as an email coach, identifying what needs work and how to continually improve. It offers real business results and fosters sustainable professional development over time.

But if you want AI to do everything for you, you’re barking up the wrong tree. 

11. You’re Allergic

Does the mere sight of beautiful purple flowers make you break out in hives? Do you sneeze, cough, or have difficulty breathing when exposed to Lavender? Then please, for the good of your health, don’t buy Lavender.

Oh, wait — wrong Lavender. 😉

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