How to Switch Between OCD, LFG, and SEP Modes in Ora

What are OCD, LFG, and SEP modes?

Ora offers three modes:

Mode

What it does

When to use it

OCD

You manually review and approve each email before it sends

New campaigns, sensitive lead lists, or testing messaging

LFG

Emails are automatically scheduled and sent

Trusted campaigns, scaled sending, or when you’ve approved previews

SEP

Fills in SEP sequences through CRM fields

When you're looking to send through your CRM, for example through HubSpot

You’re not locked into one. You can switch modes at any time.

How to switch modes

1. Go to your campaign’s Home page
2. Click into the campaign you want to update
3. Look for the Mode toggle at the top
4. Select either OCD, LFG, or SEP

What happens when you switch?

1. Switching from OCD to LFG: Ora will auto-send new emails that meet your campaign rules
2. Switching from LFG to OCD: All new emails will require your manual approval
3. Already reviewed or scheduled emails won’t change
4. Drafts in OCD mode won’t send unless you explicitly approve them

All new settings reset at midnight!

Best practices for choosing a mode

OCD mode - full review, tighter control

• First launch of a new campaign or list
• High-stakes audiences (churn-risk, exec ABM, etc.)
• Experimenting with new messaging/value prop
• You want to see how Ora interprets your instructions before scaling
• You have the time to review your emails daily (users say they dedicate about 30 minutes a day to this)

LFG mode - autopilot at scale

• You’ve reviewed and trust your campaign previews
• Goal is max volume, minimal supervision
• You’re running ongoing or evergreen campaigns

Ways to use both:

One of our customers likes to run parallel campaigns:

• LFG with a ramping AE (for zero daily edits)
• OCD with a tenured AE (makes nuanced tweaks)

Result: the new AE gets pipeline without losing time to copy-editing; the tenured AE can fine tune messaging for key accounts

FAQs:

Will Ora send emails I didn’t approve?
Only in LFG mode.
If you're using OCD, Ora won’t send anything without your approval.

If I switch back to OCD, will I lose anything?
No.
Switching only affects new drafts going forward and takes place starting at midnight, no data or scheduled emails will be lost.