The Cold Email Benchmark Report

Overview

The below benchmarking report is designed to help you understand how your current cold email performance stacks up against the billions of emails we’ve analyzed across ~50k active inboxes connected to Lavender’s Email Coach.
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For this report we pulled a sample of the most recent 231,818 emails analyzed as of February 4th 2026.

The outputs are organized by the recipient’s department, their seniority and industry. You can use the filters on the table

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You may find you’re above averages. You may find you’re behind. This is all normal and should be taken with a grain of salt as no one offering is the same. Ex. Plenty of teams on Lavender see double digit reply rates with room to improve even higher by sending more A emails. Lavender’s analysis of your inbox is the only true benchmarking.

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