Mobile Minded

You're 8x more likely to read an email on your phone first. Write like it.

The chance that your email will be read on a phone is increasing. Here are the facts:

• Most people check their phone 144 times a day.
• The top % of smartphone users? 6.5 hours of their day…

While you're 8x more likely to read an email from your phone, you're 3x more likely to send it from a computer.

With this in mind, how would your email look on a phone?

• Keep it short (no-scroll)
• Avoid the "wall of text" paragraphs over four lines on mobile can be overwhelming.