Product Help
How to Use Lavender with HubSpot
✉️ Lavender in HubSpot’s Email Tools
Lavender works directly inside HubSpot, giving you access to:
- Email Coach
- Personalization Assistant
- Frameworks + ChatGPT
- Template editing
You can use Lavender when:
- Composing emails on contact records
- Creating or editing sequences
- Working with HubSpot templates

Emails sent in HubSpot will be added to your Lavender analytics and emails sent within HubSpot are added to your prospect's contact record.
⚠️ Lavender does not appear in HubSpot’s email marketing tools.
🔧 How to Set It Up
- Make sure your Lavender login email matches your HubSpot login email
- Confirm you’re on a Pro or Teams plan
→ Not sure? You can check your plan here. - → Need to upgrade? This help article will walk you through it!
- → New to Lavender? You can try this on our 7-day Pro trial
✨ That’s it! Lavender will automatically appear inside HubSpot’s email tools.
🔄 Lavender + HubSpot CRM Integration
Want to bring HubSpot CRM data directly into the Lavender sidebar while you write? This integration lets you surface:
- CRM notes
- Contact/company stages
- Activity history
- Key deal insights
How to Connect HubSpot CRM to Lavender
- Go to your Lavender Dashboard
- Click Settings > Integrations
- Under CRM Integrations, select “Connect to HubSpot”
- Authorize access by signing into your HubSpot account
- Return to your Lavender Dashboard and confirm the integration shows “Disconnect from HubSpot”

🧠 How to Use CRM Insights in Emails
- Add the recipient's email in a new draft
- Open the Personalization Assistant
- Click the HubSpot tab
- View contact notes, current deal stage, company info, and more — all without leaving your inbox

🛠️ Troubleshooting
Lavender not showing in HubSpot’s email tools?
In Lavender:
- Go to your Dashboard → Check that your email client is connected
- Google users should see “Disconnect from Google”
- Outlook users should see “Disconnect from Outlook”
In HubSpot:
- Go to Profile & Preferences > General > Email
- Make sure your email is connected and enabled
CRM data not showing in Lavender?
In Lavender:
- Go to Dashboard → Settings > Integrations
- If you see “Connect to HubSpot”, the CRM isn’t connected
- Click to Connect to get that connection going
In HubSpot:
- Go to Settings > Integrations
- Uninstall Lavender, then re-authorize from the Lavender Dashboard
💬 Still Need Help?
No stress — we’re here for you.
Email us at support@lavender.ai and we’ll get you up and running.


